One of the key areas I am focusing on in my new business is Intranets. I have long been a vocal advocate for the business value of the Intranet, for building the business and the culture alike. But a common theme in business seems to be “our Intranet sucks” or “I can’t find anything in our system” or ” that’s your stuff, I need to find my stuff.” Too many businesses see their information systems and processes as a cost center rather than leveraging them as competitive advantages and assets.

The area I live in is ripe with business; office parks line the highway corridors and spot the wooded areas as well. And everyone has infrastructure. So, my question to you is how do I find them, those folks who would be interested in what I offer? I know they are not going to come looking for me. I have joined a few local groups like the Chamber of Commerce and the BNI. I could go “old school” and start knocking on doors with some cards. I certainly am using my network to full advantage (at least I am trying to), but what happens after that?

I would love to hear your advice and thoughts.

written by Christopher Murray